We are very excited to announce that ALL LUV Natural Product is officially registered with the United States Patent and Trade Mark office. We are thrilled that we get to keep this name. It embodies both our products and our mission. As many of you know, the majority of our products are olive oil based and named after our sweet dog Olive. The only change you will notice is the little R at the end of ALL LUV on the label. All the natural goodness on the inside will remain the same. Thank you for all your continued support. We know we couldn’t do it without you. Please continue to spread some LUV.