People ask me this all the time. Two reasons really. We had the sweetest dog and her name was Olive. We named her after the olive orchard we had just planted. One day I was giving her a bath and she just kept giving me sweet kisses. I told my husband that I was changing her name from Olive to ALL LUV because of her sweetness. Immediately, he said, “That is a great name for your products.” Secondly, I use EVOO as the base of almost all of my products. Incredibly moisturizing, full of natural ingredients to help dry skin, and last but not least, grown here on the vineyard. We always try to use organic materials when possible and the herbs and plants grown here. We are working on getting an organic certification for everything we grow. I will keep you updated on the process. Lastly, we have several acres of lavender on the farm which we also use to make our products. Maybe some day we will have a dog named Lavender???